Privacy Policy
Introduction
At SMS Travel Studio ("Company" or "We"), we respect your privacy and are committed to protecting it through our compliance with this policy. We understand that you care about how information about you is collected, used, and shared. Keeping you informed about the data we collect and the choices you may have regarding your information is our top priority.
This policy describes the types of information we may collect from you or that you may provide when you visit the website www.smstravelstudio.com or any other sites or services hosted at the smstravelstudio.com domain name (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information. By using our Website or providing information to us in any other way, you agree that your information will be used in the manner described in this privacy policy.
This policy applies to information we collect:
-
While you interact with the Website.
-
In email, text, chat, and other electronic messages between you and this Website.
-
Advertising hosted on third-party websites
-
Information you supply while interacting with our social media accounts on services such as Facebook, Instagram, etc.
It does not apply to information collected by:
-
Us offline or through any other means; or
-
Any third party (including our affiliates and subsidiaries), including through any application or content that may be accessible on the Website.
It is our goal to be transparent about the use of your information so please read this policy carefully to understand our policies and practices. If you do not agree with our policies and practices, your choice is not to use our Website. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
How we collect your information
We may collect personal data about you in the following instances:
You give it to us:
-
Contact or request information from us;
-
Contact us via our social media profiles;
-
Provide information in connection with any request or inquiry.
-
Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
Other people give it to us:
-
Our client has included you as a travel guest;
-
Our client has indicated that you are his or her emergency contact;
-
Other third-party sources such as travel advisors and travel or other hospitality service providers;
-
It is publicly available.
The technologies we use for this automatic data collection include, but are not limited to:
-
Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
-
Analytics Tools. We use Google Analytics and other analytics tools to collect information about the usage of our Website. This service collects information about how often users visit our Website, what pages they visit and when they visit, as well as what other websites they used prior to landing on our Website, among other additional information. We use this information to improve of Website and our services. We do not combine the information collected through the use of Google Analytics with Personal Information.
You can opt-out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
Information we collect about you
We may collect the following information:
-
When you contact us interested in a travel proposal: first name and last name, email address, phone number, location, type of travel you are interested in, budget, and any other information you have provided to us in our conversation history, including any information related to other people who will accompany you on your trip;
-
When you have booked a travel service with us or you are a travel guest: first name and last name, preferred name, email, phone number, mobile number, date of birth, address, travel itinerary, flight and transfer information, travel insurance information, passport, special occasion information, and any other miscellaneous information provided to us;
-
We may also collect the following sensitive information after you have booked a travel service with us: health or medical issues and information about allergies, dietary requirements and preferences, weight, travel waivers, and information about children. Whether or not you choose to provide personal information is entirely up to you;
-
When you are indicated as an emergency contact: first name, last name, and phone number.
A note about children
Children (under the age of 18) are not eligible to use the Platform unsupervised, and we ask that children do not submit any personal information to us. If you are under the age of 18, you may only use this Website in conjunction with, and under the supervision of, your parents or guardians.
Why we collect your information
We use the information we collect about you for the following purposes and on the following legal bases:
-
Provide you with our services: to administer and manage our relationship with you;
-
Performance of a contract with you and enforcement of our Privacy Policy. Note: If you have been invited by another person as a guest on a trip, but are not interested in being included and would like us to remove any information we have about you, you can request that we remove your information at any time by contacting us at info@smstravelstudio.com;
-
Gather analysis information, justified based on our legitimate interests to improve our services;
-
Provide you with news and general information about our services, justified based on our legitimate interests to offer you our services. You can opt out of our newsletter at any time by contacting us at info@smstravelstudio.com;
-
Provide you with news and general information about our services, justified based on your consent if you choose to subscribe to our newsletter;
-
Contact you in case of an emergency, justified based on our contractual and legal obligation of ensuring safe travel for our clients or protecting the vital interests of our clients;
-
Provide government agencies with information, as necessary for compliance with a legal obligation.
Who we share your information with
We may disclose personal data to third parties if you consent to us doing so, in the following circumstances:
-
Other entities within the SMS Travel Studio group of companies;
-
Our third party services providers, suppliers, and partners that assist in providing our services, such as airlines, hotels, system hosting, management, support and data analysis;
-
Credit or reference providers or debt collection companies;
-
Our professional advisors, including lawyers, consultants, accountants, auditors and insurers;
-
Possible acquirers or investors (and our and their advisors) in the context of facilitating or implementing a business reconfiguration or reorganization or a transfer or sale of all or part of our assets or business, including, but not limited to, a divestiture, acquisition, or business reconfiguration. Alternatively, we may seek to acquire other businesses or merge with them;
-
Competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests.
Some of the service providers mentioned above may be located abroad and, in this case, SMS Travel Studio adopts additional safeguards to guarantee an adequate level of protection to your personal data.
Third-Party Use of Tracking Technologies
We do not control any third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information, to present our Website and its contents to you, to provide you with information, products, or services that you request from us, to fulfill any other purpose for which you provide it, and in any way we may describe when you provide the information or with your consent.
Transfer of your information
We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
In accordance with the the European Union’s General Data Protection Regulation (“GDPR”), when we transfer your personal data out of the the European Economic Area, we ensure a similar degree of protection is afforded to it by ensuring that we use specific controls approved by the European Commission which give personal data the same protection it has in Europe.
How we protect your information
To ensure that your personal information is secure, we communicate our privacy and security guidelines to SMS Travel Studio employees and business partners and strictly follow precautionary measures regarding privacy within the company.
We strive to protect your personal information through physical, technical, and organizational measures aimed at reducing the risks of loss, misuse, unauthorized access, disclosure, and improper alteration of this data.
Unfortunately, the transmission of information via the internet cannot be guaranteed to be 100% secure or free of error. Although we do our best to protect your personal information, there are security and privacy limitations of the Internet which are beyond our control as information may flow across networks with little or no security measures and be viewed or tampered with in transit by a third party. We cannot be held responsible for unauthorized or unintended access that is beyond our control and any transmission of personal information is at your own risk. We urge you to take precautions to protect your personal data when making use of the Internet.
How long we retain your information
We have determined retention periods based on the purpose of the processing and the rules set forth within the GDPR and other applicable data protection laws. For example, we are required to remove data when it has served its purpose and is no longer of use. We review the personal data we collect regularly to ensure that the personal data we have is up-to-date and is not retained longer than needed or required by the regulation. Any personal data held by us for marketing and service update notifications will be kept by us until such time that you notify us that you no longer wish to receive this information.
If you wish to have more detailed information about our retention times, please contact us at info@smstravelstudio.com.
Your rights
You have several rights concerning your personal data, such as the right to access, update, delete and have a copy of such data as well as to transfer it between IT environments of your choosing. We seek to ensure that you can exercise your rights efficiently. You can exercise your rights by contacting us at info@smstravelstudio.com.
Under the law, you are granted six fundamental rights when data about you is being processed. We will ensure to reach out without undue delay (no more than 30 days) when you submit a request related to exercising your data subject rights. Although uncommon, when applicable for official or legal reasons we may be unable to address the specific request you make related to your rights.
Also, if a request is manifestly unfounded or excessive, in particular because of its repetitive character, we may either:
-
charge a reasonable fee taking into account the administrative costs of providing the information or communication or taking the action requested; or
-
refuse to act on the request.
In this scenario we will inform you of the reasons we believe your request is manifestly unfounded or excessive.
As a data subject, you may:
-
request access to the personal information we process about you;
-
request that we correct inaccurate or incomplete personal information about you;
-
request deletion of personal information about you;
-
request restrictions, temporarily or permanently, on our processing of some or all personal information about you;
-
request transfer of personal information to you or a third party where we process the data based on your consent or a contract with you, and where our processing is automated - data portability (e.g. on a PDF file);
-
and opt-out or object to our use of personal information about you where our use is based on your consent or our legitimate interests.
If we have reasonable doubts concerning your identity, we may request the provision of additional information necessary to confirm it.
You also have the right to lodge a complaint with a supervisory authority.
Who we are
SMS Travel Studio is the controller of your personal data. The company is located at 7701 Lemmon Ave, Suite 260 #1007, Dallas, TX 75209.
Updates on our Privacy Policy
From time to time it may be necessary to adapt the content of this Privacy Policy. We, therefore, reserve the right to change these at any time without prior notice. If the Privacy Policy is part of an agreement with you, we will notify you by e-mail or other appropriate means in case of an amendment.
Last update: 06/30/2025